Pullproxy - Promotion

We like to keep our finger on the pulse with our 'In the groove...' series, we've often featured labels with just a handful of releases that are so en vogue that we just have to talk about them. This week's pick, Electric Deluxe has elements of influence that are both old and new.

Started in 2008 by techno veteran Jochem Paap - known to me and you as Speedy J - Electric Deluxe was the Dutchman's return to label management after a break of over a decade since the short lived, but productive, output of his former imprint Beam Me Up! in the mid 90s.

With almost 10 releases in a under 2 years, the policy here is carte blanche. Artists like Tommy Four Seven and Terence Fixmer, as well as Speedy Jhimself of course, have "a platform to operate within any conceivable genre in the broad spectrum of techno and to fully explore and embrace ever-expanding technological possibilities". Moreover, there is that maturity and wisdom here, the antithesis of Beatport top 10s and the like, to allow producers complete creative expression without compromise; an opportunity to do the things they perhaps always wanted, but never got the chance, to do.

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