Pullproxy - Promotion

In an era where technology and cheap air travel guarantee that electronic music is tarred with the same homogeneous brush as the rest of globalised popular culture, Ali Wells has decided to make a decidedly British techno album. By invoking two distinct strands of British culture, eccentricity and industry -  the latter at both at a societal and musical level -  Wells has firmly pinned his colours to a mast marked ‘music-making English oddball’. The challenge is whether he can represent these values without in the process looking like a token dissenter from the borderless, incessant march of techno culture?

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